as graphic design, art director and curator
On July 15, 2016, Kendall Art Center (KAC) opened the doors for its first art opening exhibition with 40 artists from the Leonardo Rodríguez Collection and a crowd of more than 250 people. Today Kendall Art Center has more than fifty exhibitions developed hand in hand with artists, curators, and art critics, more than forty publications (catalogs and books) the collection has grown by 60% and has become the place for people to be exposed to great art, create, and simply enjoy the welcoming ambiance of the center. The Rodríguez Collection have been hosted in several museum and academic institutions with the aim of promoting and saving the art contribution.
"A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message."
BOOK COVER SELECTION
"Focusing on the big picture. Strong composition. An intriguing focal point. Clear title and subtitles."
"The aim of a corporate identity is to make a company distinctive and better able to clearly differentiate itself from competitors."
"Layouts for newspapers, magazines, books, and other print media should not only make the design visually appealing, but should also convey the importance of story, text, and message through their designs."